Achielle
What starts as a single product shoot can turn into something much bigger. Achielle needed clean, high-quality images of their handcrafted bikes. We built a mobile studio inside their factory and delivered. That first shoot became a second, then a third, and eventually grew into a long-term partnership covering product photography, factory documentation, campaign shoots and video. Years later, we are still their go-to team for every piece of visual content that matters.
The Start
Achielle came to us with a straightforward need: proper product photography of their bikes. No campaign, no brand film. Just clean, professional images that would do justice to the craftsmanship of their handmade bicycles. We set up a mobile studio directly in their factory and delivered the first set of shots.
How It Grew
That initial project opened the door to everything else. Once Achielle saw what well-executed imagery could do for their brand, the assignments kept coming:
Product photography: with a specialized setup we developed specifically for shooting bikes, balancing efficiency with consistently high quality
Factory documentation: capturing the handmade production process
Campaign shoots: on location, bringing the bikes into the world they belong in
Video production: for brand and product communication
What started as a practical solution to a product photography need became a creative partnership that has lasted for years.
The Result
Achielle no longer thinks about who to call for visual content. We know the brand, the product, and the standards inside out. Our dedicated bike photography setup means we deliver faster without sacrificing quality, and the consistency across years of work gives their brand a visual identity that holds together across every touchpoint.
Credits
Client:: Achielle
Photography:: Bram Declercq
Assistant:: Thomas Nolf